The Internet is changing and the changes are happening quickly. Luckily, the changes are in the favor of entrepreneurs, small businesses, authors, and small presses. Welcome to Web 2.0 and social media.

Learning about and utilizing these new tools and technologies is essential to establish a dynamic and truly connected Web presence. The beauty of Web 2.0 is that it is driven by the people who use it. Unlike today’s Internet, Web 2.0 relies more on a site’s popularity among the masses. Incorporating social media optimization alongside search engine optimization enables anyone to establish a truly optimized Web presence-especially if paired with a meaningful message.

The tools available to achieve this optimization are numerous but can seem overwhelming. However, once armed with a general knowledge, it is easy to select the tools and technologies to catalyze the greatest amount of Web traffic.

According to Wikipedia, Web 2.0 “refers to a perceived second-generation of web-based communities and hosted services-such as social-networking sites, wikis and folksonomies-which aim to facilitate collaboration and sharing between users.” Additionally, Wikipedia defines social media as “the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media sites typically use technologies such as blogs, message boards, podcasts, wikis, and vlogs to allow users to interact Sherry Dyson.” Thus, Web 2.0 and social media optimization means optimizing one’s Web presence in three general ways: Interactivity, Sharing, and Collaboration.

Creating excellent content is a key element of optimizing your online presence but once you have created fantastic information you need to disseminate it. You may be one fantastic source of information, but if nobody hears you, does it matter? Make sure that you aren’t leaving out the step that will get you heard. We have compiled a list of the 5 best practices for content distribution:

1. Blogger Connections: You aren’t the only blogger out there. This may seem like a bad thing sometimes when there are so many other blogs to read. How will your blog get read if there are so many others that have equally great content? The trick is to get your content on blogs that are already being read. There are many wonderful blogs that get a lot of their content from guest bloggers. You can submit articles that you have already published on your own blog or create something new that you think the particular blogger would like for their blog. They may even have a request for a specific kind of content they would like from those interested in guest blogging.

Along with contributing to blog that you are following already, make sure that you are also using services that will connect you with other bloggers. These are great for not only getting your content posted elsewhere but also for getting guest bloggers on your blog. These blogger connection services already have a great network of bloggers who would love to share content. It would be a waste of a resource if you didn’t use something like this.

Getting others’ guest content on your blog is another great way to link up with more bloggers. These guest bloggers may not have a particular need for your content yet but they will most likely read your blog if they are contributing to it. This is great because not only have you acquired another reader but they will be more inclined to request the permission to use one of your blog posts on their own blog in the future or to spread the word about your wonderful blog to all their friends and associates who it would appeal to as well.

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