The future lies in podcasting.
Let me explain why.
According to a recent Case Study on Podcasting Audiences, three interesting statistics are on the rise.
- Smartphone ownership tends to correlate to a greater likelihood of listening to a podcast.
- Consumers are more likely to listen to podcasts on a mobile device than on a computer.
- Podcast listeners are more likely to listen to streams or podcasts through their car audio systems.
What does all that mean? Well, it all points to a mobile consumer on the move, who’s looking at podcasts as an additional or perhaps alternative source of information. Podcasts stand out for their practical information type of format.
For your brand, podcasting is the new powerful, inexpensive and easy new medium then to reach out to this mobile consumer on the move who wants practical, concise and dedicated information. You already have a focused and passionate audience. It’s now much easier to become a recognized expert in your field of interest or expertise to this group through podcasting, without having to counter the dnd podcast normal conventions of radio, nor the limitations of blogging.
Build your credibility, your sales, your list of customers and gain a fan base very quickly and without the limitations of blogging. Does that sound good?
If these three key indicators listed above are anything to go by, podcasting is the way to go.
1. Podcasting is still relatively untapped
Armed with positive growth indicators and the move by Car Manufacturers to install podcast players in their New Models, people are gearing up for the future of content marketing and it lies in podcasting. This is a market on the growth curve. Yet it’s still relatively untapped and brimming with opportunities. In the same Research study ‘Podcast Consumer 2015’, by Edison and Triton, they reveal that the age of podcast listeners is evenly spread across almost all age groups. You get an average of 15% listenership among the 18-24, 25-34, 35-44, 45-54 age groups.
15% may sound low right now, but consider the impact when podcast players become more accessible and within your reach. And this is across all age groups! What that means is that if your brand will instantly get an dedicated audience, irrespective of whichever age group you are targeting – a nice thing to know as you plan your marketing budget. Slow and steady wins the race. If these are the statistics we are seeing today, as access to podcasts becomes even easier with smartphones and our latest vehicle comes equipped with a podcast player, your audience footprint will naturally grow in the coming months.
Smartphone ownership isn’t going to die anytime soon. We are always updating, improving and searching for a better smartphone model. As you constantly upgrade your phone; and as App builders continually design new entertainment apps, the trend of listening to podcasts on your smartphone will grow by leaps and bounds.
2. Podcasting Adds Value to your current marketing effort.
Even better is the realization that podcasting complements GM Macleods your current marketing efforts.
You don’t have to replace any of your current social media activities. Continue with your Facebook, Twitter, blogging marketing efforts. You can even turn your latest blog post into a podcast episode, add a spin on it and it’s fresh content. Podcasting just increases your footprint and adds you a totally new audience.